Recommended Reading

 

I’m always asked what books I recommend reading.  As an avid reader, I’ve compiled my recommended reading list for you.  I’ve linked everything to Amazon so you can purchase the books easily and I can continue to read and recommend more books.

Here you go:

 

LEADERSHIP

Inspiration. Challenge. Courage. Change.

On Becoming a Leader by Warren BennisThe Leadership Moment by Michael UseemThe Leadership Challenge by James M. Kouzes and Barry Z. Posner Leadership is an Art by Max De Pree The Radical Leap by Steve Farber Control Your Destiny or Someone Else Will by Tichy and Sherman Leading Change by John P. Kotter Questions of Character by Joseph L. Badaracco, Jr. The Story Factor by Annette Simmons Never Give In! Speeches by Winston Churchill

 

STRATEGY

Model your own success after one of the greats.

In Search of Excellence by Thomas J. Peters and Robert H. Waterman, Jr.Good to Great by Jim Collins

 

SALES AND MARKETING

 

Approaches and pitfalls in the ongoing process of creating customers

Influence by Robert B. Cialdini, PhDPositioning by Al Ries and Jack TroutA New Brand World by Scott Bedbury with Stephen FenichellZag by Marty Neumeier Secrets of Closing the Sale by Zig Ziglar Why We Buy by Paco Underhill The Tipping Point by Malcolm Gladwell

 

 

MANAGMENT

Guiding and directing the people around you

Toyota Production System by Taiichi OhnoThe Goal by Eliyahu M. Goldratt and Jeff CoxFirst, Break all the Rules by Marcus Buckingham and Curt CoffmanNow, Discover Your Strengths by Buckingham and Clifton The Five Dysfunctions of a Team by Patrick Lencioni

 

ENTREPRENEURSHIP 

Find the passion and practicality necessary for any new venture

The E-Myth Revisited by Michael E. GerberGuerrilla Marketing by Jay Conrad Levinson